Friday, 24 January 2014

Target Audience

Cape Fear
The target audience of Cape Fear for Demographics and Psychographics would be 15+ mainstream male group. This is becuase it is the certificate of the film and due to the action and plot of the film, it is a mans film rather than the stereotypical female film genre.

Insidious
The target audience of Insidious for Demographics and Psychographics would mainly be to appeal to explorers of a 15+ age group. This is due to the plot of the story being one that causes adventure and mainly appeals to young people as they are most influential and most willing to discover un-natural things.
 
The Woman In Black
The target audience of The Woman In Black is a 12a, and therefore would appeal to people in the psychographic definition of strugglers and explorers due to the story line being one of exploration and unknown circumstances which would appeal to both of these types of target audience, however, because the certificate is a lower age compared to other thrillers, it could be less appealing to older teenagers but more likely 12-16 year olds.
 
The Conjuring
The target audeince of The Conjuring would most likely be of a 15+ age group, most likely to be explorers and strugglers as well. The certificate of the film is a 15, the gender which is most likely to be associated with this film is both genders. 
 
Orphan Orphan has an age certificate rating of 15 and again appeals to strugglers and explorers due to the film, much like Insidious, is about exploring the unknown and un-natural elements and therefore would appeal to a more influential age group of people who are open to finding and discovering new things.

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